The Ucal McKenzie Breakaway Foundation
The Limited Edition 2012 Poster Calendar
This is the third annual limited edition poster calendar created in support of The Ucal McKenzie Breakaway Foundation®. It features work by some of the country’s best-known and emerging illustrators, designers, photographers, and painters, who have all teamed up to bring soccer, nutrition, and heart health education to Boston’s city youth. We hope you are inspired by the works of art it contains. The pages are perforated so that they can be removed easily and used as posters, and and 100% of proceeds go towards helping fund soccer and health initiatives for Boston-area girls and boys.
Thank you to all of our contributing artists and generous partners
Printing: Deschamps Printing on a Hewlett Packard Indigo Press, deschampsprinting.com Binding: Superior Bindery, superiorbindery.com
Paper: Printed on FSC certified Mohawk Superfine Ultrawhite smooth, 120 cover and 80 cover, mohawkpaper.com
Copywriting: Mark St. Amant, Craig Johnson, Lisa Taylor
Copy Editor: Meesh McCarthy
Meet the Artists
JANUARY
Design Army
designarmy.com
Art Concept
“Soccer is global. Since it is played year-round in both hemispheres, soccer has no end – it’s for life, as The Ucal McKenzie Breakaway Foundation’s tag line says. Such was the inspiration for our artwork, which conveys the beginning of the Chinese Lunar New Year and the global, cyclical nature of soccer.”
Bio
Design Army specializes in rejuvenating the heart of its clients’ messages. Its award-winning design solutions have helped not only expand their reach, but elevate their stature. Located in Washington, DC, Design Army prides itself on being smart, strategic and selective, and focuses on creating meaningful visuals for the public and private sector, non-profits, artists, and the occasional politician. Working in diverse media including print, interactive, packaging, environmental, and editorial allows Design Army to produce design that is multi-purpose. Design that resonates. Design that transforms. The multi-disciplinary firm has forged alliances with industry leaders and connected with global audiences. Their client list reflects a balanced mix of small businesses and international juggernauts, including AIGA, Chronicle Books, Disney, GE, Georgetown University, Human Rights Campaign, International Monetary Fund, Marriott International Inc., NPR, Ritz-Carlton, SuperStock, Smithsonian Institute, University of Virginia, Verizon, Washington Ballet, and the World Bank. Design Army’s work has appeared every notable industry publication; including Applied Arts, Communication Arts, Graphis, HOW, Print, STEP, Coupe and novum. Additionally, the firm’s work has been recognized by the AIGA 365, American Advertising Federation, D&AD, ADC Global, the One Show, SPD, and the Type Directors Club.
FEBRUARY
2x4
2x4.org
Art Concept
“In a competition between the seven deadly sins and the seven heavenly virtues. Love conquers all.”
Bio
2x4 develops brand strategy, content and design systems for creative partners everywhere. Founded by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is headquartered in New York City with a subsidiary studio in Beijing. In 2005, the work of the studio was the subject of a mid-career retrospective at the San Francisco Museum of Modern Art and the following year the studio received the National Design Award in Communication Design from the Smithsonian Institution. In 2008, 2x4 was featured in a 12-month exhibition at the Architecture and Design galleries at the Museum of Modern Art in New York City. In 2009, a selection of projects opened at the Gyre Gallery in Tokyo. The catalogue/book from that exhibition, titled it is what it is was released in 2010. A new book of writing, Multiple Signatures is forthcoming.
MARCH
Michael Osborne
modsf.com
Art Concept
“The idea was simply to communicate UMBF’s core values—teamwork, dedication, determination, discipline and passion—as the driving forces that propel the organization’s mission to success...and to the GOALLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL: FOR SOCCER. FOR LIFE.”
Bio
Michael Osborne is President and Creative Director of the San Francisco firm, Michael Osborne Design. Established in 1981, the firm’s work in corporate and brand identity, and in package design, has garnered awards from all major competitions, and has been recognized by industry publications. Michael’s work is included in the permanent collections of the San Francisco MOMA, the Cooper-Hewitt National Design Museum, and the Smithsonian National Postal Museum in Washington, DC. Michael designed the 2002 and 2004 Love stamps, the 2006 Wedding stamp set, the 2006 Madonna & Child stamp, and the 2007 Patriotic Banner stamp for the USPS. He has lectured and has been a featured speaker at numerous conferences and design schools. Michael received his undergraduate degree at Art Center College of Design, and his MFA at the Academy of Art University in 2007. In the summer of 2006 Michael was the recipient of the prestigious AIGA Fellow Award.
APRIL
Gail Anderson
gailycurl.com
Art Concept
“Every weekend, I pass the kids on Hudson Street playing soccer in the community park. And at night, the field opens up to the adult teams. I watch people working together, and more importantly, playing together, and wish that there was a middle-aged ladies league for me to join. It’s all about bonding—and fun.”
Bio
From 2002 through 2010, Gail Anderson served as Creative Director of Design at SpotCo, a New York City advertising agency that creates artwork for Broadway and institutional theater. From 1987 to early 2002, she worked at Rolling Stone magazine, serving as designer, deputy art director, and finally, as the magazine’s senior art director. And early in her career, Gail was a designer at The Boston Globe Sunday Magazine and Vintage Books (Random House). Gail Anderson is co-author, with Steven Heller, of the upcoming New Modern Type, as well as New Ornamental Type, New Vintage Type, Astounding Photoshop Effects, American Typeplay, The Savage Mirror, and Graphic Wit. Anderson teaches in the School of Visual Arts MFA, undergraduate, and high school design programs, and has served on the advisory boards for Adobe Partners by Design and the Society of Publication Designers. She is the recipient of the 2008 Lifetime Achievement Medal from the AIGA, and the 2009 Richard Gangel art direction award from the Society of Illustrators.
MAY
Day 19
day19.com
Art Concept
“It’s all about the help from our friends.”
Bio
The husband-wife team of Jeremy and Claire Weiss met in Dirty Jerz, where Claire swears she “did not” stalk him at a local skate shop. The two traveled north to attend the New England School of Photography, and they’ve been photographing as a duo ever since. Now in Los Angeles, they have a well-documented son, Eli, who has his own blog, just like his parents. Clients include: Converse, Levi’s, Nokia, Motorola, EA Sports, Quiksilver, Smirnoff, Boost Mobile, inCase, Adidas, XBox, Rockstar Games, K-Swiss, DirecTV, L’Uomo Vogue, The Wire, Antenna, VMAN, and Monster Children. For their work with Converse they won a PDN Photo Annual for Advertising in 2009.
JUNE
Brad Kayal
bradkayal.com
Art Concept
“The whole idea is simple. Soccer, even cut down to it’s simplest form, is the start of something great. It inherently breeds teamwork, discipline, and determination and those can lead people anywhere. And, it all starts from those two simple geometric shapes in the classic soccer ball.”
Bio
Brad Kayal is an Interactive Art Director at Venables Bell & Partners in San Francisco, currently working on any and all clients from Audi to Intel. A graduate of Tyler School of Art in Philadelphia, he’s had design work featured in Print, Communication Arts, The One Show and Graphis, as well as video game design work awarded at SXSW and The Independent Games Festival. Brad also regularly designs posters for The Fillmore in San Francisco, for bands ranging from Snoop Dogg to The Cold War Kids and he has an unhealthy addiction to entirely obsolete cameras and film processing.
JULY
Matthew Goldman
Art Concept
“My idea for this photograph was to show the universality of soccer. I took the picture off of the field to show that soccer is a sport that can be played just about anywhere and by anyone who has a passion for the sport.”
Bio
Matthew Goldman is a seventeen-year-old senior at Newton North High School. Matthew has been interested in photography since he took his first class at summer camp when he was twelve. He has taken photography at Newton North since his freshman year. Next year Matthew will attend Massachusetts College of Liberal Arts where he will major in psychology and minor in art. Currently, Matt is an intern at Lindsey Buchleitner Photography in Hull, MA.
AUGUST
Tammy Dayton
mothdesign.net
Art Concept
“Across the world the soccer stars of tomorrow can be found training in urban alleys and on dusty fields, on sandy beaches and paved lots. This image tells that story—one of dedication and passion for the sport that live on even in the absence of regulation fields and official jerseys. Thanks to my husband Kent for taking the shot and to our neighborhood superstar, Jasper.”
Bio
Tammy Dayton is the principal and founder of Moth Design in Boston. Since opening its doors six years ago, Moth has created award-winning work for a broad range of clients, from local institutions to national retail, from arts organizations to leaders in high performance computing. The studio’s philosophy is built upon the idea that the designer’s role is always to create graphic design solutions that reflect the nature of the client, not the studio. This means that Moth’s portfolio is always evolving and that new challenges never have old solutions. Before launching Moth, Tammy worked as an Art Director and Designer at some of the top design firms in Boston, New York, and Los Angeles. Over the course of her career, Tammy’s work has been published and awarded recognition by all the major US organizations includingType Directors Club, the AIGA BoNE Show, CASE, Communication Arts, Print, Step, and HOW. Tammy is a graduate of the Massachusetts College of Art and Design where she has also served as an adjunct faculty member in the Communication Design Department.
SEPTEMBER
Heads of State
theheadsofstate.com
Art Concept
“We wanted to capture the image of kids learning soccer in autumn, running in the crisp air with bright, fallen leaves lining the field.”
Bio
Jason Kernevich and Dustin Summers have been working together in one form or another since 2002. After graduating from Tyler School of Art’s militant design program, Kernevich and Summers began making silkscreen posters for Philadelphia’s independent music scene. The graphic and conceptual simplicity of their collaborations made an immediate impact on the burgeoning poster revival in North America. Local clients and small projects paved the way to international acclaim and assignments from the likes of R.E.M., Wilco, and The New York Times. They now run a full-service design and illustration operation, applying their graphic elegance and visual wit to a wide range of clients and projects. They’ve won awards from Communication Arts, American Illustration, Print, Graphis, and the Society of Illustrators.
OCTOBER
Clif Stoltze
stoltzedesign.com
Art Concept
“As a Newton North High School parent, I’m honored to contribute to the Ucal McKenzie Breakaway Foundation. I have chosen October because it’s a month of incredible beauty and fulfillment, but also of loss and transition. Ucal’s love for soccer and his commitment to helping his players reach their goals, both on the field and off, inspired my tribute to this remarkable man. His loss was felt deeply in our community, but his spirit and influence live on.”
Bio
As founder and creative director of Stoltze Design, a leading design agency in Boston, Clif has nurtured a highly collaborative studio environment that emphasizes a process based on research, sound strategy and thorough exploration. For 25 years, he’s been creating compelling communications for a diverse group of clients from fields including education, business and culture. Stoltze Design has been featured in Communication Arts, novum, HOW, Print, STEP, Graphis and Émigré and has received numerous awards from national design organizations including: AIGA, The Professional Association for Design, The American Center for Design, The Society of Publication Designers, University and College Designers Association and The Type Directors Club. Exhibited internationally, Stoltze’s work is also in the permanent collection of the Cooper-Hewitt, National Design Museum. Clif has served as adjunct faculty at Rhode Island School of Design and Massachusetts College of Art, and frequently lectures at schools and design organizations around the country. He was honored as the recipient of AIGA Boston’s 2005 Fellows Award. Reflecting his love of music and album art, Clif’s book 1000 Music Graphics was published by Rockport in May of 2008. He is also curator of POSTGIG, a traveling exhibit of contemporary music posters.
NOVEMBER
Jan Moscowitz
mooremoscowitz.com
Art Concept
“How could I create an original piece to combine soccer with one of the foundation’s core principals— passion? I reflected on my relationship with my late husband Tim—the passionate conversations we shared. The dialogue, the back and forth of talking and listening, the vibrancy and seduction of our interactions. I invoked Tim’s style as an accomplished illustrator with the use of collage, his love for color, and his quick English wit. During my exploration of ideas I tried to stay focused on being in the process rather than the solution. And, most importantly have fun and play!”
Bio
Jan is the creative director of Moore Moscowitz, the communication design firm she and her late husband, Tim Moore, co-founded in London in 1991. Working with collaborators, she carries on doing what she does best: making clients happy. Jan listens carefully and responds thoughtfully. She challenges rationality and solves irrational challenges with skill, grace, and humor. Jan transforms raw content and unreasonablerequests into art that promotes, announces, or sells products. In addition to her work at Moore Moscowitz, Jan’s passion for and commitment to the design profession extends to her influential involvement in the American Institute for Graphic Arts. She was President of the Boston chapter’s board from 1997-1999. Jan has served as an adjunct professor of graphic design at Northeastern University and the Art Institute of Boston at Lesley University. Committed to making a difference while broadening her own worldview, Jan is an active volunteer for several nonprofit organizations.
DECEMBER
James Adame
jamesadame.com
Art Concept
“The heart: it loves, plays, and it sometimes breaks. I wanted my concept to pay memorial to fallen athletes and remind young athletes to be mindful of their heart health in conjunction with strength and training. I created a 3D heart form (with the help of CGI aficionado David Onessimo) then created the piece utilizing illustrations, photos and a bit of retouching to make the composition. One of my favorite styles is surrealism incorporating symbolism and abstract items joined together to tell a story.”
Bio
Since 1992 James Adame has been honing his craft and adding tools to his toolbox in advertising and design. He actually started training for his career as soon as he could pickup a pencil, intrigued by light, shadows, color and how to make them a magically come to life on paper. He’d spend hours drawing still lifes of his mothers silk flowers and antique vases, trying to capture reality and the nuances of nature. Later that carried over into his training as an art director and designer. James is currently an associated design director at Hill Holliday. James has a beautiful daughter that goes to school at the SMFA and he enjoys fishing and danish modern stuff.
